SEVENTEEN's 5th Full Album "HAPPY BURSTDAY" Pop-up Store at The Hyundai Seoul πŸŽ‰

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 SEVENTEEN's 5th Full Album "HAPPY BURSTDAY" Pop-up Store at The Hyundai Seoul πŸŽ‰



SEVENTEEN is back with their 5th full-length album titled "HAPPY BURSTDAY", and as expected, they immediately topped the K-Pop Radar Chart! To celebrate the album release, a special pop-up store opened at The Hyundai Seoul (B2 floor).                 
           

πŸ“ Pop-up Store @ The Hyundai Seoul B2F
πŸ“… May 26, 2025 – June 4, 2025
πŸ“Œ Source: Official Announcement

Even though the store officially opens at 10:30 AM, there were already fans waiting from 7 AM! Most of them seemed to be international fans, some even arriving directly from the airport with their suitcases in tow.

     



Photo Card Exchange Zone 🌐

Photo caption: Fans exchanging photocards on the floor, many international fans involved

Later in the day, the area where the line once stood turned into a photo card trading zone. Fans spread their collections out on the floor and began exchanging cards with one another. It was amazing to see that most participants were international fans! It seems like they planned their trip to Korea around this event — how dedicated!


                  

                

  

                            

              

Smooth Afternoon Entry

Photo caption: Entrance to the pop-up store with no line in the afternoon

By the afternoon, the line had disappeared, and you could walk right in without waiting.

10th Anniversary: A Special Comeback πŸŽ‚

Photo caption: Decor inspired by the "HAPPY BURSTDAY" album concept

This comeback feels even more meaningful as SEVENTEEN is celebrating their 10th debut anniversary! The pop-up store is beautifully themed according to the album's concept, offering both visual enjoyment and photo ops for fans.




Diverse Merchandise πŸ›️

Photo caption: Display of various goods like clothing, pouches, and more

The merchandise ranges from clothing to pouches, with plenty of variety. Upon entry, visitors receive a shopping checklist and pen to make browsing easier.





A Photo Lover's Paradise πŸ“Έ

Photo caption: Fans taking photos with photocard displays and themed booths

The store is filled with well-designed displays and photo spots, especially with SEVENTEEN's photocards. Many fans were busy capturing memories at every corner.





Who is SEVENTEEN? πŸ”

Photo caption: Info corner introducing the members and unit system

SEVENTEEN is a 13-member multinational boy group that debuted on May 26, 2015. They're divided into three units: Performance Team, Vocal Team, and Hip-Hop Team.

Ever wondered why they're called SEVENTEEN?

➤ 13 (members) + 3 (units) + 1 (team) = 17

Members:

  • S.Coups (1995)

  • Jeonghan (1995)

  • Joshua (1995)

  • Jun (1996)

  • Hoshi (1996)

  • Wonwoo (1996)

  • Woozi (1996)

  • THE8 (1997)

  • Mingyu (1997)

  • DK (1997)

  • Seungkwan (1998)

  • Vernon (1998)

  • Dino (1999)

Source: Official Fan Guide


New Variety Show Coming Soon! πŸ“Ί

Photo caption: Promotional image of SEVENTEEN's upcoming variety show

SEVENTEEN is also starring in an upcoming tvN variety show called “Nana Guesthouse with SEVENTEEN”, premiering on June 2, 2025. It’s directed by PD Na Young-seok, known for the popular “Nana Tour,” making this show its anticipated follow-up!

Special Anniversary Fan Gift 🎁

Photo caption: Commemorative fan handed out at entrance

As a special gesture, fans also receive a 10th anniversary fan (uchiwa) when entering. A lovely keepsake to remember the event by!



Don't Miss Out!

If you're a SEVENTEEN fan, this is a must-visit spot! The pop-up store runs until June 4, 2025, at The Hyundai Seoul.

✨ Stop by the pop-up in the day and watch their new show at night.
It’s a full day of SEVENTEEN fun you won’t want to miss! πŸ’Ž



If you have any other questions, don’t hesitate to drop a comment below!


If you want to learn more about Korea, 

click on the 'South Korea Seoul Trip' label on this blog.πŸ˜†

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