Welcome to Korea!✋
Yeouido is a major business district, so the station gets extremely crowded during rush hour, especially with office workers commuting.
To avoid the worst of it, try to take the subway before 5:30 PM. The time between 5:30 PM and 6:30 PM is the busiest, and it can be really tough to get on a train — especially if you’re carrying luggage.
On the official website, there’s a calendar — make sure to check the dates marked in black, as those indicate closure days.
- 6th Floor – Art & Culture Space
- 5th Floor – Sounds Forest & Lifestyle Zone
- B1 – Food Hall & Dessert Pop-Up Zone
- B2 – Dining & Grocery Zone
While there is usually an entrance fee, if you’re interested in art or cultural events, it’s definitely worth checking out.
It’s a great way to experience a more creative and inspiring side of The Hyundai Seoul.
The attractions on the 5th floor are always changing, with something new to see each time.
Let me share the pop-up stores and events happening this May!
✅ Jjiraengi & Charles Pop-Up ✅
May 3rd - May 13th
The pop-up features mascots inspired by artist D.O. (Do Kyungsoo), famous for their adorable penguin and peach characters.
The first pop-up took place in January at Lotte World Mall in Jamsil, and now the second pop-up is happening in Yeouido!
The mascot is named Jjiraengi, inspired by a cute, awkward penguin wearing a yellow bridge. The name comes from this quirky and fun design!
On the 5th floor, you’ll find a photo zone where kids will definitely love taking pictures with the character. It’s perfect for families!
It seems that Jjiraengi & Charles merchandise isn’t sold online.
These exclusive items can only be purchased at the pop-up, which is why EXO fans, especially those of D.O. (Do Kyungsoo), seem to be the main visitors!
While pre-reservations are already sold out, you can still make on-site reservations.
The merchandise from this pop-up store is available for purchase even without experiencing the pop-up itself.
I was surprised by how diverse the merchandise is!
If you’re a fan of EXO’s D.O. (Do Kyungsoo), this is definitely the pop-up store you need to visit.
✅ 5th Floor Attractions ✅
Always open for you to explore!
You can have your favorite artist's name, your own name, or even a character engraved on items like keychains, luggage tags, and bags.
If you find yourself with some free time at The Hyundai Seoul, it’s definitely worth stopping by to take a look!
If you miss out on the experience here, you can also visit a shop near Exit 11 at Gangnam Station. There, you can buy patches and make items like keychains and luggage tags too.
I recommend having a meal on B1 and then heading over to the pop-up store to check it out!
✅Needle Story✅
Note: On-site reservations are available.
Of course, there was a waiting time. They estimated an 80-minute wait, but I only waited about 20 minutes before getting in.
I spent those 20 minutes exploring the 5th floor while waiting.
In the center, there were several bags displayed, and you could buy them as a set, including thread, needles, and even the patterns.
Since there were finished products available, it definitely sparked the desire to buy the patterns! ๐
Of course, knitting is all about the needles!
They were selling a variety of items, including knitting needles, crochet hooks, and keychains.
If you’re looking to buy individual items instead of online sets, this is the perfect place to visit!
One of the perks was being able to feel the threads before buying them.
If you’re into knitting, this is definitely a pop-up worth visiting!
The pop-up store is located on B2 (Basement 2nd Floor), right in front of the passageway to Yeouido Station.
This time, the Hanwha Eagles, one of Korea's baseball teams, has held a pop-up store for their fans. Last time, it was hosted by the band Coldplay.
✅Hanwha Eagles Pop-Up✅
๐If you have any other questions, don’t hesitate to drop a comment below!๐
If you want to learn more about Korea,
click on the 'South Korea Seoul Trip' label on this blog.๐
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